“We have intimate knowledge of the issues that face the community, and we have the infrastructure in place to move quickly to meet the needs of the second largest urban Indigenous population in Canada.” — Bert Crowfoot
By Shari Narine
The Aboriginal Multi-Media Society of Alberta has been granted broadcasting licences to operate English- and Indigenous-language Type B Native FM radio stations to serve the urban Indigenous communities in Edmonton and Calgary.
The Canadian Radio-television and Telecommunications Commission announced its decision today, giving AMMSA the nod over two other applicants, who wanted to operate similar radio stations in the two Alberta cities.
One of those applicants was First Peoples Radio Inc., a not-for-profit corporation controlled by the board of directors of the Aboriginal Peoples Television Network.
In giving its approval, the CRTC said AMMSA’s business plans for both cities were “reasonable, sustainable and self-sufficient.” AMMSA proposed that its Edmonton station would be profitable by the fifth year of operation, while the Calgary station would be profitable by the seventh year of operation.
CRTC also said AMMSA’s applications better met the needs of the urban Indigenous communities in both Edmonton and Calgary.
AMMSA had letters of support from the mayors of Edmonton and Calgary as well as the Assembly of First Nations, Piikani Nation, educational institutions, and from individuals representing independent production companies, artists, publicity agencies and promotion companies.
“We have intimate knowledge of the issues that face the community, and we have the infrastructure in place to move quickly to meet the needs of the second largest urban Indigenous population in Canada,” wrote Bert Crowfoot, CEO of AMMSA, on social media.
AMMSA currently operates CFWE-FM as well as Windspeaker.com. It will continue to operate both. Crowfoot established AMMSA in 1983, starting with the print publication Windspeaker. CFWE-FM arose from AMMSA in 1985.
Musical content on AMMSA’s two new radio stations will include at least 20 per cent Indigenous music, while Indigenous-language spoken word (Cree, Dene, Nakoda/Sioux) will comprise at least seven hours each week.
Also applying to operate radio stations in Edmonton and Calgary was VMS Media Group Ltd., which proposed to broadcast both Indigenous and ethnic programming.
Also granted broadcasting licences by the CRTC to operate English- and Indigenous-language Type B Native FM radio stations were Northern Native Broadcasting (Terrace, B.C.) to serve the urban Indigenous community in Vancouver, and First Peoples Radio to serve the urban Indigenous communities in Ottawa and Toronto.
“This decision comes at a crucial time, not only because it comes in the wake of the Truth and Reconciliation Commission’s report, but also because of the many major issues that affect these communities, such as the disappearance and murder of Indigenous women, water quality on some reserves and Indigenous youth suicides,” said Jean-Pierre Blais, CRTC Chairman and CEO.
The new radio stations, which have until June 2019 to be in operation or to apply for an extension to the CRTC, will be closely monitored to ensure they fulfill the mandate of promoting and serving Indigenous communities .
When the broadcasting licences for the former AVR services were revoked, it left a void in the number of stations serving the urban Indigenous communities in Vancouver, Edmonton, Calgary, Ottawa and Toronto.